Team

Our Team

Ajay Shah (Director)

Our Company's Patriarch a very senior EX government official and a seasoned Professional with a First class pedigree in Civil Construction with an experience of over 44 years having engaged in Planning, Designing, and Construction of a World Renowned Major irrigation project named Indira Sagar project built on Narmada River. He is our advisor, Director and the guiding light to deliberate, discuss and find innovative solutions to complex problems from Funds raising, liasing to strategising on social development projects.

 

Reetika Singh (Director)

Reetika Singh serves as the Director of Sportcell, bringing with her an impressive repertoire of skills and experience that underlines the company's success in the world of sports consultancy. A proud alumnus of New Delhi Institute of Management Studies, Reetika holds a dual specialization in Finance and Marketing, equipping her with a multifaceted perspective on the business dynamics of the industry. She has an illustrious 12-year journey in advertising, and honed her craft and gathered insights that now benefit the strategic directions of Sportcell. Her academic prowess, combined with her rich professional background, positions Reetika as a stalwart in the arena of sports marketing and consultancy.

 

Sarthak Shah (CEO)

A Management Postgraduate from MICA with a pureplay sports based experience of over 14 years, He has previously Managed MS Dhoni and Suresh Raina and worked in various media organizations such as TOI and HT and understand both the business and the current celebrity environment. Having done sponsorship and Talent Management and worked with some of the top clients, Talents across Sports genre with a keen understanding of the Sports industry and the upcoming industry trends as well as the potential of the space. His strengths include creative ideation, Sports Marketing, Business Development and an instinctive grasp of new market expansion ideas and potential.

 

Jitendra Singh (COO)

A Post Graduate Management from Amity University, Noida. Professional with over 16 years of Sports experience has been passionately living the Sports life since the star. ExRanji Player, he represented Delhi State and post the playing stint, has been working in the Sports space since. He has managed the likes of Suresh Raina, Vijendra Singh, Ishan Kishan also overseen the Gujarat Lions in IPL for the two seasons. He is a Seasoned Professional, with specialization in Client Relationship Management, Talent Management, advertising and brand integrations. He is proficient at analyzing market trends to provide critical inputs for business growth.

 

Maninder Singh (Talent Scouts)

A graduate from Jiwaji University Gwalior and Ex-professional cricketer.
Played U-19 India-2001 and First Class Cricket ( Ranji Trophy) from Madhya Pradesh Season 1999-2000 / 2003-2004 And Certified National Accreditation Cricket Coach Australia
Certified Cricket Coach USA Cricket Foundation
ECB - Level -2 Cricket Coach Lords Cricket Ground

 

Passionate Individuals with over 15 years of experience in Indian Sports and a specialization in Talent Management,Sponsorship Management & Sports Marketing.